Privacy Policy

At Kings Avenue, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website and services, in compliance with the UK General Data Protection Regulation (GDPR).

By using our website, you agree to the collection and use of your information in accordance with this policy.

1. Information We Collect

We collect and process the following types of personal information when you sign up on our website, place an order, or interact with our services:

  • Identity Data: Full name, date of birth, and username (if applicable).
  • Contact Data: Email address, billing and shipping addresses, and phone numbers.
  • Financial Data: Payment card details and transaction information (processed through third-party payment providers).
  • Order Data: Details of the products you purchase, including the order number and history of purchases.
  • Technical Data: IP address, browser type, device information, and website usage data through cookies and similar technologies (please see our Cookie Policy for more information).
  • Marketing and Communications Data: Your preferences in receiving marketing communications from us and your communication preferences.

2. How We Use Your Personal Data

We use the personal data you provide for the following purposes:

  • To process orders: We use your information to fulfil and deliver your purchase orders, manage payments, and communicate with you about your orders.
  • Account creation: When you sign up for an account, we use your data to manage your account and provide a personalized shopping experience.
  • Customer service: To respond to your inquiries, requests, and complaints.
  • Marketing: To send you updates, offers, and promotions (if you have opted in for such communications). You can opt out of marketing communications at any time.
  • SMS communications: If you provide your phone number, we may send SMS messages regarding promotions, order updates, or abandoned cart reminders (see details below).
  • Improving our website: To analyse and improve our website’s functionality and user experience.
  • Legal obligations: To comply with applicable legal obligations, such as tax and accounting requirements, and to protect against fraud.

3. SMS Abandoned Cart Reminders

Kings Avenue's website uses cookies and similar technologies to keep track of items you add to your shopping cart, including when a cart has been abandoned. This information is used to determine when to send cart reminder messages via SMS. By providing your phone number, you consent to receiving such reminders. You can opt out of SMS communications at any time by replying "STOP."

4. Third-Party Data Sharing

We do not sell or share your personal data with third parties for marketing purposes. However, we may share your data with trusted third-party service providers to fulfil specific functions, such as:

  • Payment processors: To securely process payments for your orders.
  • Delivery companies: To deliver your orders to your specified address.
  • IT service providers: To maintain and manage our website and IT infrastructure.
  • Legal and regulatory authorities: Where required to comply with legal obligations or to protect our legal rights.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Location Tracking and Location-Based Services

If you use location-based services on our website or mobile platform, we may collect location data through technologies such as GPS, Wi-Fi, or IP-based location detection. This information is used to enhance your shopping experience by showing location-relevant products, store availability, or delivery options. You can manage your device's location settings at any time to opt out of location tracking.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements.

For example:

  • Order information: Retained for at least 6 years to comply with tax and legal obligations.
  • Marketing information: Retained until you withdraw your consent or request deletion.
  • SMS opt-in data: Retained for as long as necessary to provide you with SMS services or until you opt out.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request corrections to any inaccurate or incomplete data.
  • Right to erasure: You can request that we delete your data in certain circumstances.
  • Right to restrict processing: You can request that we restrict processing of your data in certain circumstances.
  • Right to data portability: You can request to receive your data in a structured, commonly used, and machine-readable format, or to transfer it directly to another controller.
  • Right to object: You can object to processing your personal data based on legitimate interests or for marketing purposes.

To exercise any of these rights, please contact us at Kingsaveclo@gmail.com.